Racquet Champion

is a local business that approached me to look into having a branding package designed for their physical and digital presence. They would regularly host sporting events and trainings multiple times a week, in addition to posting on their social media pages. They felt that their business didn't look and feel as professional with a simple text logo and needed something better designed and the whole branding package to go with it. Coming in they already had a vision as to what they were looking to do and needed assistance in executing their ideas. From there we created a branding package that would help solidify their brand identity by included their logo, typography, colors and team attire.

Designing the brand

Racquet Champion is a business that offers sporting goods equipment, and hosts events. They needed an entire branding package that can be used to help boost their business's presence to both customers, athletes, and sponsors. Their initial branding included their logo, typography, and colors.

Supportive Elements

Alongside their logo, I also designed their print business cards, brochures, standing banners, posters, and social media advertisements. The challenge was to create a cohesive brand across all the different elements that was requested, in addition to any future elements that may be requested for.

The future of Racquet Champion

Racquet Champion is growing their store and events, and their growth will lead towards an expansion from just social media posts to eventually having their own website, ecommerce store, regular Youtube videos, tutorials, and more. With their expansion will bring more branding and exposure on the way up to being Champions.

Technical Information

For these projects, I used a mixture of applications from the Adobe Creative cloud like Illustrator, Photoshop, and Lightroom.