As part of the Creative Team at the Concordia Canadian Asian Society, on a yearly basis we reach out to local Montreal Asian businesses and offer to have them be featured on our membership card providing our members a discount of some sort and promoting the businesses and driving our members to buy locally.
While creating the membership card, I wanted to have something aesthetically pleasing to have around easy to spot in a wallet full of cards. I designed a pattern background this time around with various icons/symbols across Asian culture. In addition to having our official CCAS Red and blended it into a background image and overlaid to blend the two together.
The project used Adobe Illustrator for design purposes before being sent off to a print shop to make physical cards.